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Business Administration: Managing Strategy and Marketing

Companies have to deal with many different stakeholders: clients, suppliers, competitors, governmental bodies and so on. How do they stay ahead of the competition? What is the best way to set up your product, price and distribution policy? In this minor you will gain insight into these kinds of strategy and marketing issues experienced by orga Business Administration: Managing Strategy and Marketing.

What will you learn in this minor?

This minor enables you to solve business issues independently. You will be encouraged to adopt a critical approach towards the many theoretical perspectives within the professional field and then apply the knowledge that you have gained to practical situations.

This minor does not provide admission to the Master’s programme in Business Administration.


The minor contains of 30 EC and can be completed in one semester. For 2020-2021 the programme includes the five compulsory courses of 6 EC each.

  Semester 1
Period 1 Marketing
  Consulting Methods
  Cultural Industries
Period 2 Strategic Management
Period 3 Corporate Social Responsibility

The detailed course descriptions will be made available in the new Course Catalogue. This Course Catalogue will be available in June.

Entry requirements

  • This minor is open for students who have successfully completed their first-year programme (60 EC) of a university Bachelor's programme.
  • Students from a University of Applied Sciences (HBO) who finished their first-year programme (60 EC) can also be admitted.
  • No prior knowledge in Economics or Mathematics is required.
  • This minor is open for students of Economics and Business, except Business Administration.

Application and Admission

Thank you for your interest in our minor programme. Unfortunately, the minor has reached its capacity and the waiting list is also full. For alternative minors, we recommend you to take a look at our website.

This minor has a limited capacity and works on a first come first serve basis. Please note that your can only apply for one minor at the Faculty of Economics and Business. All other applications at our Faculty will not be taken into consideration.

What do you need to apply?

All students

  • a short motivation to be copied in the application form

Non-UvA students:

  • Latest 11 May: Sign up as an elective student (bijvak student) for Bachelor's in Business Administration in Studielink. Important: make sure that your start date is 1 September 2021.
    You will not be able to sign up for the minor without enrolment.
  • a signed and stamped transcript of grades. We understand that due to the corona crisis it might be difficult to provide us with a certified transcript. Therefore, as an exception, we will also accept non-certified transcripts for the minor applications. We rely on your integrity.

More info and contact

For more general information about taking a minor, visit the student website about minors at UvA Economics and Business. Or you can contact the Education Desk.

Facts & Figures
Mode Full-time
Credits 30 ECTS, 5 months
Language of instruction English
Conditions for admission
Starts in September