The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.
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Within the Master's Communication Science you specialize in one of the following four tracks:
In this Communication Science Master’s track, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.
This high-level Master’s prepares you for a variety of jobs creating broad employability including:
Then Persuasive Communication is the right Master's track for you!
|Degree programme||MSc Communication Science|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|