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Dr. T.B. (Theo) Araujo

Faculty of Social and Behavioural Sciences
CW : Corporate Communication
Photographer: Dominic Crosbie

Visiting address
  • Nieuwe Achtergracht 166
  • Room number:C7.10
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Profile

    Theo Araujo is an Associate Professor in the Department of Communication Science at University of Amsterdam, researcher at the Amsterdam School of Communication Research, and Co-Director of the Digital Communication Methods Lab and of the Communication in the Digital Society initiative. 

    His research focuses on the increasing adoption of artificial intelligence and related technologies within our communication environment, including conversational agents and automated-decision making. He is also interested in the latest developments of computational social science, and in the implementation of large-scale data collection and analysis for communication research. 

  • Publications

    2021

    2020

    • Araujo, T. (2020). Conversational agent research toolkit: An alternative for creating and managing chatbots for experimental research. Computational Communication Research, 2(1), 35-51. https://doi.org/10.5117/CCR2020.1.002.ARAU [details]
    • Araujo, T. B., Copulsky, J. R., Hayes, J. L., Kim, S. J., & Srivastava, J. (2020). From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape. Journal of Advertising, 1-18. https://doi.org/10.1080/00913367.2020.1795756
    • Araujo, T., & van der Meer, T. G. L. A. (2020). News values on social media: Exploring what drives peaks in user activity about organizations on Twitter. Journalism, 21(5), 633-651. https://doi.org/10.1177/1464884918809299 [details]
    • Araujo, T., Helberger, N., Kruikemeier, S., & de Vreese, C. H. (2020). In AI we trust? Perceptions about automated decision-making by artificial intelligence. AI & Society, 35(3), 611-623. https://doi.org/10.1007/s00146-019-00931-w [details]
    • Araujo, T., Lock, I., & van de Velde, B. (2020). Automated Visual Content Analysis (AVCA) in communication research: A protocol for large scale image classification with pre-trained computer vision models. Communication Methods and Measures, 14(4), 239-265. https://doi.org/10.1080/19312458.2020.1810648 [details]
    • Boukes, M., van de Velde, B., Araujo, T., & Vliegenthart, R. (2020). What’s the Tone? Easy Doesn’t Do It: Analyzing Performance and Agreement Between Off-the-Shelf Sentiment Analysis Tools. Communication Methods and Measures, 14(2), 83-104. https://doi.org/10.1080/19312458.2019.1671966 [details]
    • Helberger, N., Araujo, T., & de Vreese, C. H. (2020). Who is the fairest of them all? Public attitudes and expectations regarding automated decision-making. Computer Law & Security Review, 39, [105456]. https://doi.org/10.1016/j.clsr.2020.105456 [details]
    • Ischen, C., Araujo, T., Voorveld, H., van Noort, G., & Smit, E. (2020). Privacy concerns in chatbot interactions. In A. Følstad, T. Araujo, S. Papadopoulos, EL-C. Law, O-C. Granmo, E. Luger, & P. B. Brandtzaeg (Eds.), Chatbot Research and Design: Third International Workshop, CONVERSATIONS 2019, Amsterdam, The Netherlands, November 19–20, 2019 : revised selected papers (pp. 34-48). (Lecture Notes in Computer Science; Vol. 11970). Springer. https://doi.org/10.1007/978-3-030-39540-7_3 [details]
    • Ischen, C., Araujo, T., van Noort, G., Voorveld, H., & Smit, E. (2020). “I Am Here to Assist You Today”: The Role of Entity, Interactivity and Experiential Perceptions in Chatbot Persuasion. Journal of Broadcasting and Electronic Media, 64(4), 615-639. https://doi.org/10.1080/08838151.2020.1834297 [details]
    • Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017 [details]
    • Lock, I. J., & Araujo, T. B. (2020). Visualizing the triple bottom line: A large‐scale automated visual content analysis of European corporations' website and social media images. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.1988
    • Ohme, J., Araujo, T. B., de Vreese, C. H., & Piotrowski, J. (2020). Mobile data donations: Assessing self-report accuracy and sample biases with the iOS Screen Time function. Mobile Media & Communication. https://doi.org/10.1177/2050157920959106
    • Sanders, R., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., van Weert, J. C. M., & Linn, A. J. (2020). Patients’ Convergence of Mass and Interpersonal Communication on an Online Forum: Hybrid Methods Analysis. Journal of Medical Internet Research, 22(10), [e18303]. https://doi.org/10.2196/18303 [details]
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., Eenbergen, M. C. V., & van Weert, J. C. M. (2020). Different platforms for different patients’ needs: Automatic content analysis of different online health information platforms. International Journal of Human-Computer Studies, 137, [102386]. https://doi.org/10.1016/j.ijhcs.2019.102386 [details]
    • Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting and Electronic Media, 64(1), 41-61. https://doi.org/10.1080/08838151.2020.1718962 [details]
    • Segijn, C. M., Maslowska, E., Araujo, T., & Viswanathan, V. (2020). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30(2), 381-401. https://doi.org/10.1108/INTR-08-2018-0389 [details]
    • Vermeer, S. A. M., & Araujo, T. B. (2020). Keep the ball rolling: Information diffusion within large sports-related networks through social mediators. Communication & Sport, 8(6), 803-824. https://doi.org/10.1177/2167479519841868 [details]
    • Voorveld, H. A. M., & Araujo, T. (2020). How social cues in virtual assistants influence concerns and persuasion: The role of voice and a human name. Cyberpsychology, Behavior, and Social Networking, 23(10), 689-696. https://doi.org/10.1089/cyber.2019.0205 [details]

    2019

    2018

    2017

    2015

    • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. https://doi.org/10.2501/JAR-2015-009 [details]

    2012

    2011

    • Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14(10), 571-576. https://doi.org/10.1089/cyber.2010.0612 [details]

    2020

    2018

    • Araujo, T., Lock, I., & van de Velde, B. (2018). Extracting theory from black boxes: Using machine vision APIs in communication research. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 310-311). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00068 [details]
    • Araujo, T., de Vreese, C., Helberger, N., Kruikemeier, S., van Weert, J., Bol, N., ... Taylor, L. (2018). Automated Decision-Making Fairness in an AI-driven World: Public Perceptions, Hopes and Concerns. Amsterdam: Digital Communication Methods Lab. [details]
    • Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078 [details]

    2019

    • Araujo, T., van Zoonen, W., & ter Hoeven, C. (2019). Automated 1-2-1 Communication. (SWOCC; Vol. 77). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2018

    • Araujo, T. (2018). Corporate branding and consumers on social media. (SWOCC; Vol. 75). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2017

    • Araujo, T. (2017). Corporate branding and consumers. (SWOCC; Vol. 73). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2020

    • Boukes, M., Chu, X., Fatah Elrahman Abdulqadir, N. M. I. A., Kroon, A. C., & Araujo, T. B. (2020). Political satire and user-content interactivity: Comparing the online engagement evoked by news versus satire shows. Paper presented at 70th International Communication Association Conference, Gold Coast, Australia.
    • Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2020). The role of anthropomorphism and privacy concerns in chatbot interactions. Paper presented at Etmaal van de Communicatiewetenschap 2020, .
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2020). Crossing boundaries online: A hybrid method study on patients’ convergence of mass and interpersonal communication on forums. Paper presented at Etmaal van de Communicatiewetenschap 2020, .

    2019

    • Araujo, T. B. (2019). Going beyond the wizard: Using computational methods for conversational agent communication research. Abstract from International Communication Association (ICA), Washington, United States.
    • Araujo, T. B., & Bol, N. (2019). From speaking like a person to being personal: The effects of personalised, regular interactions with conversational agents. Abstract from Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Araujo, T. B., Helberger, N., Kruikemeier, S., & de Vreese, C. H. (2019). In AI we trust? Usefulness, fairness, and risk perceptions about automated decision-making by artificial intelligence within media, justice, and health. Abstract from International Communication Association (ICA), Washington, United States.
    • Araujo, T. B., van Zoonen, W., & ter Hoeven, C. L. (2019). AI as a customer service team member? Exploring the deployment of conversational agents in business-to-consumer contexts. Abstract from International Communication Association (ICA), Washington, United States.
    • Ischen, C., Araujo, T. B., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2019). How important is agency? The persuasive consequences of interacting with a chatbot as a new entity. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.
    • Lock, I. J., & Araujo, T. B. (2019). Combining machine vision and text mining on websites: Toward an approach for automated multimodal content analysis. Abstract from International Communication Association (ICA), Washington, United States.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., Eenbergen, van, M., & van Weert, J. C. M. (2019). Crossing boundaries online: A hybrid method study on patients’ convergence of mass and interpersonal communication on forums. Poster session presented at D.C Health Communication Conference , Fairfax, United States.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., Eenbergen, van, M., & van Weert, J. C. M. (2019). Different online sections for different patients’ needs: Using the wealth of online data to understand cancer patients’ needs. Paper presented at D.C Health Communication Conference , Fairfax, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2019). Persuasion via Virtual Assistants: The Influence of Voice and Human Name on Concerns and Persuasive Outcomes. Paper presented at Human-Machine Communication Pre-Conference of the International Communication Association (ICA), Washington, D.C., United States.

    2018

    • Himelboim, I., Araujo, T. B., & Maslowska, E. H. (2018). Cutting through the clusters: Applying a social networks approach to explaining brand–related social media content flow. Abstract from Interactive Marketing Research Conference, Amsterdam, Netherlands.
    • Jonkman, J. G. F., ter Hoeven, C. L., Araujo, T. B., & van der Meer, G. L. A. (2018). Organizing organizational information visibility: The role and needs of journalists. Paper presented at 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Communicating with Machines, Prague, Czech Republic.
    • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., & van Weert, J. C. M. (2018). Interpersonal and mass media convergence in health care: From practice and theory to research design. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different platforms, different patients' needs: Automatic content analysis on online health information platforms for cancer patients. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different sections for different patients' needs: Automatic content analysis on health information sections. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers' online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.

    2017

    • Araujo, T. B. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Abstract from Conversations 2017, Thessaloniki, Greece.
    • Araujo, T. B., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Araujo, T. B., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Abstract from ICORIA, Ghent, Belgium.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Motivations underlying consumers' online brand-related activities across cultures. Paper presented at 2017 American Academy of Advertising Global Conference, Tokyo, Japan.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Understanding motivations underlying consumers’ online brand-related activities across individualistic and collectivistic cultures. Abstract from Etmaal van de Communicatiewetenschap, .
    • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2017). Different Platforms for Different Patients’ Needs: Automatic Content Analysis on Online Health Information.. Poster session presented at Amsterdam Public Health, .
    • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening In Real-Life. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Abstract from ICORIA, Ghent, Belgium.
    • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.
    • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2017). Cross media Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

    2016

    • Araujo, T. B. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • Araujo, T. B. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
    • Kollat, J., & Araujo, T. B. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Abstract from 32nd EGOS Colloquium: Organizing in the Shadow of Power, .
    • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.

    2015

    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.

    2014

    • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .

    2013

    • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
    • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .

    Award

    • Araujo, T. & Bol, N. (2019). Best paper award for "From speaking like a person to being personal: The effects of personalised, regular interactions with conversational agents", Human-Machine Communication pre-conference.
    • Voorveld, H., Araujo, T., Vliegenthart, R. & Bernritter, S. (2019). AMMA runner-up for best media research. The most important media awards handed out by MWG (media work group)..

    Media appearance

    • Araujo, T. (01-10-2019). In gesprek met de virtuele assistent [Print] Clou. In gesprek met de virtuele assistent.
    • Araujo, T. (17-09-2019). 's Werelds eerste #MeToo-chatbot is made in Holland Het Financieele Dagblad. 's Werelds eerste #MeToo-chatbot is made in Holland.
    • Araujo, T. (01-07-2019). ‘Geautomatiseerde communicatie zal menselijk contact niet volledig vervangen.’ AdFormatie. ‘Geautomatiseerde communicatie zal menselijk contact niet volledig vervangen’ (Interview by Roderick Mirande) Hoe ervaren consumenten geautomatiseerde 1-op-1 communicatie?.
    • Araujo, T. (06-03-2018). Hoe laat je op sociale media je corporate brand schitteren? MarketingOnline. Hoe laat je op sociale media je corporate brand schitteren?.
    • Araujo, T. (01-03-2018). Hoe laat je op sociale media je corporate brand schitteren? Tijdschrift voor Marketing. Hoe laat je op sociale media je corporate brand schitteren?.
    • van Noort, G. & Araujo, T. B. (12-12-2017). Merk & Machine Vision Clou. Brand Communication & Machine Vision.
    • Araujo, T. (04-07-2017). Corporate Branding: Bouwen aan een competent merk Clou. Corporate Branding: Bouwen aan een competent merk.

    Talk / presentation

    • Araujo, T. (speaker) (7-11-2020). Communicatie en AI in een digitale samenleving, 206e plenaire SWR-conferentie (KNAW) - AI en robotisering: goede vragen en antwoorden vanuit de SSH.
    • Ausloos, J. (speaker), Araujo, T. (speaker) & Oberski, D. (speaker) (20-5-2020). A Blueprint for Digital Trace Data Collection Through Data Donation, International Communication Association (ICA), Gold Coast.
    • Helberger, N. (speaker), Araujo, T. (speaker) & de Vreese, C. (speaker) (3-10-2019). Who is the fairest of them all? Public attitudes and expectations towards automated decision-making, Kick-off meeting AI & the Administration of Justice, Amsterdam.
    • Araujo, T. (speaker) (5-9-2019). Automated 1-2-1 communication, Medialandschap 2020 - bvA Bond van adverteerders, Utrecht.
    • Araujo, T. (speaker) (24-4-2018). Visions of Communication Science - or: How big data and bots changed my work, Mercurius - Data-Driven Communication: Sexiest Profession?, Amsterdam.
    • Araujo, T. (speaker) (18-4-2018). Spring research speaker series: Social media and brands - some thoughts on big data, machine learning and AI in communication research, Grady College, University of Georgia.
    • Araujo, T. (speaker) (16-4-2018). Machine learning for content analysis of text and images on social media, Grady College, University of Georgia.
    • Araujo, T. (invited speaker) (14-11-2017). Guest lecture on Brand and Organisational Content Diffusion on Social Networking Sites, Chapman University.
    • Araujo, T. (keynote speaker) (7-11-2017). The Sky is the Limit? First steps on how to research Big Data, Amsterdam Research Initiative, Amsterdam.
    • Araujo, T. B. (speaker) (20-3-2014). Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior., ASCoR Big Data Colloquium, Amsterdam, Netherlands.

    2019

    • Kitirattarkarn, P. (2019). The role of culture in consumer-generated content engagement: A cross-cultural examination of ‘liking’, commenting, sharing, and creating posts about brands on Facebook. [details]

    2015

    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities